GET WOKE, GO BROKE: Designer Behind Ridiculous Jaguar Rebrand That Killed 98% of Sales, Gerry McGovern Is Fired, Escorted From the Office
Where is the Jaguar, anyway? More than a failed campaign, it was a real catastrophe for Jaguar. It’s a fair assumption that if you steer a world-class company through an absurd ‘woke’ rebrand and kill 98% of your sales in the process, you are going to be very fired. That applies to chief executive of Jaguar-Land Rover (JLR) Adrian Mardell, just replaced days ago with